What Color Is Your Personality?

Color personality theory has been used in psychology, coaching and organizational development for decades. The idea is simple but powerful: our behavioral tendencies, communication styles and emotional patterns can be grouped into distinct color archetypes. Red personalities are assertive, decisive and driven — they thrive on challenges and lead naturally. Blue personalities are analytical, methodical and detail-oriented — they value accuracy above all else. Yellow personalities radiate optimism and social energy. Green personalities are empathetic and deeply loyal. Orange personalities are adventurous and spontaneous, always seeking the next experience. Purple personalities are creative and intuitive, drawn to mystery and meaning. Pink personalities are gentle and emotionally expressive, nurturing those around them. White personalities are organized perfectionists who seek clarity and order in everything.

The origins of color personality frameworks trace back to the work of psychiatrist Carl Jung on psychological types, later developed by researchers like Don Lowry with his True Colors model and Taylor Hartman in *The Color Code*. These systems identified that while humans are complex, we each tend to lean toward a core set of motivations and reactions that color — quite literally — how we see the world.

This quiz uses 16 everyday scenarios — how you respond to conflict, what drives your decisions, how you recharge — to map your instinctive reactions to one of eight distinct color profiles. There are no right or wrong answers: every color has its strengths. Discover yours.